The gal at Target (probably more for her own sake than mine) said it best;
She said she was at an estate sale, and apparently the owner had collected a lot of Coca Cola memorabilia … and she was, at first, like “how dumb.. why THIS?”. And then it occurred to her - SHE didn’t like it but it made someone happy. And if you want to spend your time and money in a way that makes you happy, who cares what anyone else thinks?
…and in that moment, another MH collector was born. Lol.